If you told me that I was gonna launch a jewelry collection with power animals about 7 years ago I would have laughed in your face. I was living a very different life a while ago…not a bad one, just very different.

After a very intense phase of shit hitting the fan, something happened that shifted my reality completely. I started a long journey of deep introspection, shadow work and self-analyzation that brought up a lot of emotions and as I love to call it… an energetic “spring cleaning”. You could say I had a spiritual awakening, or I just stopped analyzing everything I couldn’t explain.

Normally phases like these are always described as very lonely but that wasn’t the case for me… I had THEM by my side guiding me. Don’t get me wrong, that doesn’t mean that it was all smooth sailing, but having my spirit and power animals by my side gave me, and still does, a feeling of trust, being connected and guidance.

So, to make a long story short I started looking for an amulet, a pendant, something to symbolize my power animals, something to carry with me, or on me. I remained unsuccessful… I just couldn’t find anything that resonated with me. Until one night I dreamt that I was to create a collection….and I did.

Purple Connective is not just a brand to me… it’s a way of life.